3 reasons to get translation right for E-commerce

09/01/2017 | Jennie Harding

If you’ve built a successful brand and an e-commerce business that is showing signs of success, you’ll likely be looking to expand into new horizons. Branching into a new market can be an exciting business opportunity, but it does present some challenges. One of the biggest challenges facing companies aiming to transform into global brands is the language barrier. Effectively crossing the barrier is key to continuing your brand’s success, here’s 3 top reasons to demonstrate why:

  1. It improves customer experience

Nearly all of the world’s most successful businesses have built their empires by championing the customer experience. A positive experience is crucial to securing new customers and, for an entirely digital business, your online presence is a huge contributing factor. If potential customers enter your website only to discover poorly translated text that is incorrect and difficult to read, it’s unlikely to lead to conversions. So, no matter how good your products are, if your translation isn’t correct, your new venture may not be a success.

  1. It adds brand value and shows professionalism

We’re always told not to judge a book by its cover, but when it comes to websites first impressions really do count. In order to entice customers to make a purchase, it’s important to have a website that looks professional. Getting your translation spot on is part and parcel of this.  A sleek website with a professional translation will add brand value and present your business as professional, which can lead to customers that will buy time and time again.

  1. It makes you competitive

Making sure that your translation is 100% can be a difficult task, particularly if you’re branching out into several new markets. For this reason, many companies don’t get it right. So, ensuring that you do get it right can give you a competitive edge over the competition.

If you’re looking for a professional website translation service, Language Insight can help you achieve your goal. We’re an experience translation agency that provides quality translation and unbeatable customer service. You can find out more on our website.

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