A Christmas wish list for international businesses

December 5, 2018 | Rebecca Twose

Christmas is well and truly on its way, and as a time for international celebrations, it’s got us thinking… can Santa and his Elves help you to expand your business overseas? Let’s start with some Christmas wish list essentials to maximise your potential success in your target foreign market so that you can add them to your list before it’s too late!

All I want for Christmas is…Website Translation

If you are looking to improve communication between your business, customers and potential clients in foreign markets then multilingual Website Translation should be at the top of your wish list this Christmas!

Translating your website is essential for growing businesses as 72.4% of consumers are more likely to buy products and services where the website is in their native language. In addition, 60% rarely or never buy from English-only websites. Therefore, relying solely on your domestic language isn’t going to be enough if you want to be successful in foreign markets.

When deciding to translate your website it’s important to choose a trusted language service provider as your website is the online shop window for your business, and gives potential clients a first look into your company and the services you provide.

Let it SEO, Let it SEO, Let it SEO

Multilingual SEO has to be the next gift you ask Santa for this year! Optimising your newly translated website will improve your ranking ability on foreign SERPs (search engine results pages), helping you reach new audiences abroad. It’s the icing on the cake, and will help you to attract new website visitors to your multilingual or multi-regional translated pages.

Multilingual SEO is the optimisation of all content elements such as keyword localisation, image alt tags, and meta titles and descriptions to help your website rank and make it searchable. Alongside technical SEO considerations such as hreflang, domain structure and Search Console targeting and so on. SEO is essential for achieving and maintaining high ranking positions as search engines regularly change their algorithms.

Multilingual-Social-Media is coming to town!

Multilingual social media marketing enables businesses to engages with audiences on a global scale in several different languages. By investing in multilingual social media, you form a connection between your company and your customers. Multilingual social media is a big investment so you should only target audiences in countries where you want to build your presence or where you have an established customer base. With multilingual social media itis important that you pick the right platforms as social media is used differently across the world. Facebook, Twitter and LinkedIn are most popular in the UK, but in China, WeChat is the platform that most businesses use. It is also important to keep language accounts separate so that you don’t annoy your English speaking followers by sending out posts in several different languages.

How can we make your three wishes come true?

The answer to getting these three services for your business is simple… use a trusted Language Service Provider. Here at Language Insight, we have digital teams with expertise across all sectors who are qualified professionals that specialise in website translation, multilingual SEO and multilingual social media. In an increasingly digital world your online presence is vital to the success of your business. Our multi-level translation services cover everything from an initial site review to find any potential complications, to localising your content, whilst making sure your multilingual SEO is fully optimised. As well as this we offer ongoing support for you multilingual social media and PPC campaigns.

So if you’re wanting to take your business to the next level in the new year then don’t forget to add our language services to your list to Santa, or speed up the process and get in touch with our digital teams today.